A town with this much story
deserves to have it told well.
Beautifully. Consistently. Every single week. Here's what that partnership looks like — and what it costs.
Auburn is a place people fall for — the canyon at golden hour, Old Town on a Saturday morning, the finish line of a hundred-mile race. The Endurance Capital of the World deserves storytelling made here: original, cinematic, and consistent. Here's what the same budget you spend today can build instead.
Old Town's gold-rush storefronts. The confluence of the American River. Trailheads, vineyards, the courthouse dome at golden hour, and world-famous endurance events that draw athletes from across the planet. Auburn doesn't have a content problem — it has a content capture problem.
A destination this rich should have a feed people screenshot and save. You've already built an audience of 18,000 followers — that's the hard part, done. But it's being underfed: @exploreauburnca runs on a low cadence, and the stream is made mostly of reposts, tags, and collab shares rather than original work. That's not a knock on the town — it's a signal that the current setup isn't built to actually go out and make things here. Close Curtain is.
Current-vendor figures reflect what was shared directly and what's publicly visible on the account. A complete, no-cost audit is included as step one of any engagement.
Every golden evening over the canyon, every farmers-market Saturday, every first glimpse of the courthouse dome is a reason someone chooses to come, to linger, to move here and open a business. Your social feed is where that feeling starts — long before anyone arrives. Let's make it feel like the place itself.
More than double the volume. A fraction of the cost per piece. And every single one of them made in Auburn, for Auburn.
Close Curtain is a content studio with its office right here in Auburn. Right now we run the social presence for a three-brand hospitality group in town — a restaurant, a lounge, and an event venue — producing 40+ original posts a month across all three, every week, on location.
Photo, video, Reels, editing, drone/aerial and copywriting — all under one roof. No stock, no filler.
Our studio is based right here in Auburn — not a big-city agency phoning it in. Event coverage, golden-hour shoots and same-week turnarounds, because we're minutes from Old Town.
Content calendar, approval workflow, scheduling and monthly reporting — a repeatable engine, not one-off posts.
Every post ladders up to one of five pillars, balanced across the month so the feed feels like a destination brand — not a bulletin board.
Western States 100, the Tevis Cup, the Auburn International Triathlon, trail running and mountain biking — including aerial follow-shots of the point-to-point courses. Own the identity that already makes Auburn world-famous.
The Placer County Courthouse, the Bernhard Museum, Firehouse No. 2 and the gold-rush storefronts of Old Town — a town telling its story since 1848, shot the way visitors screenshot it before they book.
The American River confluence shot from above, the State Recreation Area, rafting, hiking and gold panning — Auburn as the adventure gateway to the Sierra foothills.
Restaurants, the farmers market, foothill wineries, the downtown "Entertainment Zones" sip-and-shop, and the makers who give Old Town its pulse. This is where we already have deep reps.
Festivals, the Big Time Pow Wow, seasonal moments and the people of Auburn — real-time Stories coverage that turns residents into sharers.
We fly licensed aerial cinematography — FAA Part 107, not a hobby drone. The kind of footage that stops a thumb mid-scroll and makes someone decide to visit: sweeping shots of the confluence, Old Town at golden hour, and endurance courses no ground camera can reach.
The forks of the American River and the canyon — the most cinematic frame in the county, and almost never shot from the air.
The courthouse dome, gold-rush rooftops and Highway 49 threading through — establishing shots that sell the whole town in three seconds.
Follow the Western States trail and the Tevis route across terrain no ground camera can cover — footage worthy of the Endurance Capital.
Licensed & insured (FAA Part 107). Built into Signature & Destination; available à la carte on Foundation.
| Deliverable | Current Vendor | Close Curtain — Signature |
|---|---|---|
| Monthly investment | $4,500 | $4,500 (same budget) |
| Posts per month | ~14 | 30–35 |
| Original vs. reposted | Mostly reposts / tags | 100% original |
| Short-form video (Reels) | None | 8+ / month |
| On-location shoots | Not evident | Monthly shoot days in Auburn |
| Stories & event coverage | Minimal | Ongoing + live event days |
| Content strategy & calendar | Not evident | Documented, seasonal |
| Monthly reporting | None shared | Analytics + strategy call |
| Local presence | Remote | On the ground, weekly |
Beautifully. Consistently. Every single week. Here's what that partnership looks like — and what it costs.
Every tier is 100% original content, managed end-to-end, with no long-term lock-in — a simple month-to-month or annual agreement. The middle tier matches your current spend exactly.
Pricing is a starting framework for discussion and can be tailored to the City's procurement process and budget cycle. A no-cost audit and sample content plan are included before any commitment.
exploreauburnca.com already has good bones. This isn't a rebrand — it's a modernization: your name, your brand, your content, rebuilt faster, bolder and mobile-first, and designed to show off the photos and video we'll be making every month.
Above: a quick concept of the direction — not a final design. A modernization keeps everything Auburn already owns; we just bring it up to date.
The next step is simple: a free, no-obligation audit of @exploreauburnca and a sample two-week content plan — so the City can see exactly what a switch delivers before deciding anything.
Request the free audit →