01 — The Opportunity
You have one of the most photogenic towns in California.
Old Town's gold-rush storefronts. The confluence of the American River. Trailheads, vineyards, the courthouse dome at golden hour, and world-famous endurance events that draw athletes from across the planet. Auburn doesn't have a content problem — it has a content capture problem.
A destination this rich should have a feed people screenshot and save. You've already built an audience of 18,000 followers — that's the hard part, done. But it's being underfed: @exploreauburnca runs on a low cadence, and the stream is made mostly of reposts, tags, and collab shares rather than original work. That's not a knock on the town — it's a signal that the current setup isn't built to actually go out and make things here. Close Curtain is.
18K
followers already built
$4,500
current monthly spend
~$321
cost per post — mostly reposts
Current-vendor figures reflect what was shared directly and what's publicly visible on the account. A complete, no-cost audit is included as step one of any engagement.
Worth the trip since 1848
A town with this much story
deserves to have it told well.
Beautifully. Consistently. Every single week. Here's what that partnership looks like — and what it costs.
